Apple moves beyond iTunes...?

On both Twitter and our mailing list there's mention of Apple's purchase of LaLa, most recently a music sharing in-the-cloud (internet only) service. Here's a NYT article detailing the high points. I remember just a few years back when LaLa was a sort of kludgy (to my mind) way to pass along physical CDs you were tired of. It was a fine idea (for example, I love the book sharing service, BookMooch), but it seems there were a few too many rules or protocols to make it a smooth transaction. Knowing how popular some music online sites are, I think it will prove very interesting to see what Apple's going to do next.